The custom of sending Christmas cards originated in England during the Victorian era. In 1843, Sir Henry Cole asked John Calcott Horsley to create a holiday card. These cheerful greeting cards were brought to America from England until 1874, when Louis Prang, a printer from Germany, made the first cards in the U.S. Designs in the 19th century varied from images of Christmas trees and Nativity scenes to cards shaped like bells and candles, often embellished with silk and satin. By the early 1900s, sending Christmas cards had become a beloved tradition in both Britain and the United States. In 1915, Christmas cards changed significantly when a company that later became Hallmark introduced book-style cards. These cards featured an image on the front and a greeting, were folded once, and placed inside an envelope. This new design quickly surpassed the postcard style and has since become the norm.
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